There are many aspects of web hosting which people overlooked and they don’t realize the importance of it in terms of web site performance. One of those aspects is hosting server location. Many people do have this question in mind that, does server location matters in terms of hosting?
Well, yes server location matters a lot in terms of web hosting especially if you have a business website. First we’ll consider importance of server location in terms of search engine, in terms of business website one might need to target local search engines in order to get targeted traffic. For instance if you need to target specific geographic location to get traffic then the hosting server should be located in that area so that one can get highly targeted traffic.
Beside this server location matters if you need to target specific country, one need to buy local server with local IP so that people can get your website on top whenever they search about your business. Search engine track the IPs of users in order to identify the location of sources and show them the closest searches first according to the geographic location of the server.
As compare to that if you are willing to target global audiences than you website must be available in different languages so that people can access it in their own languages. In order get benefited globally one need to sign up for multiple server locations; it is a bit expensive option for pretty useful one as it makes your website available locally to the user.
So if you are planning to host business website and need to target specific location or looking for global traffic keep these things in mind while signing up for a host.