The Art of Choosing a Domain Name (Infographic)

Choosing a domain name for your business and/or website will be one of the most important decisions that you will ever make. In fact, this should be one of the first steps that you take before launching a website or new company. Often individuals rush through the domain registration process and later realize that they should have put more thought into the decision originally since it is so hard to change a name once your brand is established.

In today’s age, your domain is more than just a way for someone to visit your website! It is now the foundation for your entire site’s brand! In the past we wrote an article discussing different ways to increase traffic to your website. A common theme in all of the articles I write is the importance of “BRANDING” and choosing a domain name should be no different.

Our researchers and designers have put together an awesome infographic and some amazing tips to help you through the process of choosing a domain name.

Choosing a Domain

5 Tips to Remember When Choosing a Domain Name:

  1. Think About the Big Picture: Your Brand!
    Websites that focus on a long-term Branding Strategy are the ones that are the most successful. Your domain name is the foundation of your brand and will always be your site’s identifier. Your domain should be creative, memorable, and easily recognizable at first glance. [br] [br]
  2. Domain Does Not Have to Include Keywords!
    A common misconceptions is that the domain name should include keywords describing your product or service. Although, there is nothing wrong with this strategy some of the most popular websites created their own memorable name focusing solely on Branding. (Example: Ebay, Google, Facebook) [br] 
  3. Keep it Short.
    With millions of domains on the web, sometimes it is hard to find an available “short” domain name. Finding the perfect domain takes time, do not rush, and focus on creating the shortest/most memorable domain possible. You want your visitors to be able to remember and share your domain name; hence, the importance of keeping it short and sweet. [br] [br]
  4. Be Original… Watch Out for Other’s Trademarks & Copyrights.
    Before you choose a domain name take a second to make sure you are not infringing on a protected name. You can perform a Google Search, Free Trademark Search, and Copyright Search to get a really good idea if someone else is using the name or something similar. Be original stealing someone else’s idea is simply not cool. [br] [br]
  5. If You Can’t Find an Available Domain You Like, Consider Buying One!
    Each an every day it becomes increasingly harder and harder to purchase a quality and memorable domain name. If you can not find an available domain name that you like, consider investing in a quality name. Good domain names are like real estate and can hold and gain value with time. If you can find a great domain for sale within your budget, I would not be afraid to INVEST in it.

Good Domains Make Great Investments!

If you invest in a nice house and hold on to it until until there is a high market demand you can make a nice profit on that piece of real estate. The same is true for domain names; however, the potential profit is actually much higher than a house. There are over 252 million registered domain names in the world and that number continues to increase on a daily basis. It is becoming increasingly harder to register a “quality” domain name that has not been previously registered by someone else in the world. The shortage of quality domain names have pushed the private market domain prices to all time highs. The cost to register a new domain from a registrar runs between $10-$20 and great domains sell privately in the millions… I’d say that is a pretty good return on investment.

Take a Look at the 5 Most Expensive [Non-Adult] Domain Names:

  • Insure.com sold for $16,000,000 in 2009.
  • Fund.com sold for $15,194,520 in 2008.
  • Fb.com sold for $8,500,000 in 2010.
  • Business.com sold for $7,500,000 in 1999.
  • Diamond.com sold for $7,500,000 in 2006.

These figures will blow your mind, especially when you consider that someone originally purchased each domain for around $10. I am not suggesting that you go out and take a loan to buy a domain name; however, I did want to press the fact that a GOOD domain name actually holds & gains value with time so you should not be afraid to invest in a good name.

 Best Ways to Find a Quality Domain Name:

  1. BestWebHostingGeek’s Domain Search Tool:
    Recently we launched a Domain Search Tool that allows you to search the name of any domain name to see if it is available for registration. This tool allows you to use trial & error to quickly identify if someone else owns the domain name or not. If the domain HAS NOT been registered our tool will give you a one-click option allowing you to easily register the name with Bluehost (our top ranked host). [br] [br]
  2. Buy Premium “Brand-able” Domains:
    If you are not having any luck creating your own “brand-able” domain name you may consider investing in one from the private market. There are many sites on the web that allow you to buy and sell premium domain names including: Sedo.com, BuyDomains.com, and SnapNames.com. Although these are all great services our personal favorite place to purchase quality domains is BrandBucket.com. We have used this service in the past to purchase QUALITY and BRANDABLE domain names (they have a great selection). One of the most interesting parts of BrandBucket is that each domain comes with a custom and well-designed logo. [br] [br]
  3. Get Creative — Make Your Own Name:
    Looking to get creative? There are several tools on the web that can help you create a memorable domain name. Our personal favorite sites to use include: NameBoy.com, BustAName.com, and DomainsBot.com. [br] [br]
  4. Register Expired Domains:
    Domain names expire each and every day and periodically some really great domains names are not renewed by their owner for one reason or another. One great way to find a quality domain name is to search lists of expired domains and register them as soon as possible. It would be hard to discover expired domain names without the use of some quality resources. If you would like to look into registering a quality expired domain name we suggest using one of the following services: StuckDomains.com, ExpiredDomains.net, or Dropping.com.

 Best Domain Hosting Service:

If you are looking to start a website or blog you will need quality web hosting along with your domain name. The team at BestWebHostingGeek.com believes Bluehost offers one of the top domain hosting services on the web. Bluehost offers unlimited disk space, unlimited bandwidth, and a whole lot more at an exceptional price point. Bluehost also offers several “domain” related features that other hosts do not including:

  • Free Domain Name:
    Most hosting services require you to purchase hosting and the domain separately. Bluehost gives you one free domain registration with every hosting purchase (only $3.95 a month).
  • Unlimited Domain Hosting:
    Save money by hosting an unlimited number of domains on one hosting account.
  • Free Domain Based E-Mail Accounts:
    Get free custom e-mail addresses with your domain as the root.  (Example: yourname@yoursite.com)
  • Domain Name (Whois) Privacy:
    Bluehost helps you to protect your identity from others on the web including whois services.
  • Free Website Builders & 1-Click Installs:
    You will gain access to a variety of free and easy-to-use tools that can be used to create your very own website.


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Best Strategies to Increase Website Traffic! (Infographic)

Every website and/or business owner share a common goal of increasing traffic to their website. I’m not talking about [junk] traffic that can easily be achieved by paying some “traffic-sales” company. I am referring to QUALITY traffic.

We spent a LOT of time on this article trying to provide you with a huge list of strategies. Gladly we put our reputation on the line saying that if you utilize a combination of our suggested methods you will witness a HUGE growth in traffic.

BEFORE WE GET STARTED: It is important to understand that the internet is rapidly changing. If your goal is to achieve long-term/reliable increases of traffic to your website, you should pay close attention to this next VERY important piece of advice.

*Increasing traffic requires a special kind of mindset! To properly achieve this goal you must always have the mindset of growing and increasing your Brand. I would highly recommend staying away from any traffic schemes that do not promote your businesses’ brand in any way.

“The goal of all successful sites should be to drastically increase traffic for a long, reliable, and sustainable period of time. To achieve this you must dedicate all of your time, efforts, and resources towards building a quality and recognizable Brand. Having a memorable website name and logo plays an essential role in long-term Brand recognition.”
 – BestWebHostingGeek.com

The team at BestWebHostingGeek.com wanted to provide you with a quick & detailed visual outlining the different ways to increase traffic to your website. The infographic below will give you a full outline of what we believe to be the most effective strategies. Below the infographic we will touch on each method in greater detail.

(Infographic) Proven Strategies to Increase Traffic to Your Website: 

Increase Traffic to Your Website (Infographic)

There are essentially three different places that you should turn to if you wish to rapidly increase traffic to your site. First, you should focus on on-site steps that will help prepare your site for success. Next, you should turn two the remaining two off-site methods (free & paid). We have broken down each category further in order to provide you with a complete guide to achieving website growth.

Essential On-Page Strategies:

  1. Regularly Publish Content:[br]The most important thing you should be doing if you wish to increase your traffic is give others a reason to want to visit your site. You should be regularly writing content related to your niche (expertise). When you publish content on your site there are a few things that you should keep-in-mind. All of the content should be original, it should be well written (little to no errors), should be informative, and most importantly you should ask yourself if the content adds value to the internet. [br] [br]Every successful website should have a blog and be actively publishing on it. Research clearly shows a link between actively blogging and traffic increases to websites. We’ve outlined the simple steps to creating a blog in a previous article. Take the time to publish only QUALITY content. I would rather publish one well researched article than five low quality ones. [br] [br]
  2. Optimize Website For Search Engines: [br]In order to optimize your website for search engines it is important to understand exactly what they want and don’t want. Google is the largest search engine and their rules should be your primary focus.[br] [br]In order to give you a clear understanding as to how you should operate if you wish to receive traffic from Google, the company has written several documents called: Webmaster Guidelines.[br] [br]Reading Google’s guidelines is essential if your desire is to increase traffic through natural search; however, many website owners fail to even take the time to read this important document. Our research team decided to ask 50 random webmasters if they have ever read the document provided by Google. To our surprise only 26% of those interviewed claim to have read the entire set of guidelines.[br] [br]There are a few easy steps that you can focus on immediately to optimize your website. First, you should use accurate and descriptive Titles to describe your pages and content. NEVER use short or misleading titles. Next, when you add tags to posts please make sure the tags accurately describe the content in the post. The purpose of tags are to help users find content thus [like the Titles] should be very descriptive. Another great way to optimize your site is to make sure you have a clean permalink structure. For example, a website with the following structure “www.yoursite.com/post-about-you/” is much more clean than “www.yoursite.com/493/434234/ga3/post/about/23493.php”. If you are using a service like WordPress they make it extremely easy to adjust your permalinks. Lastly, you should take the time to make sure your website is fast. In the past Google has admitted that speed plays a role in their rankings and that website’s should be fast in order to improve user-experience. There are many way you can speed up your site and so far the best free tool that I have seen to help with this process is called, “GTMetrix“. [br] [br]
  3. Incorporate Social Tools: [br]I have always heard the saying, “The best advertisement is word-of-mouth”. As a website owner you should make it as easy as possible for your readers to share your site and content with others. Most popular search engines have tools & widgets that you can place on your site to allow users to share your content. The most popular among them all are Facebook, Google+, Twitter, Pinterest, and LinkedIn buttons. [br] [br]We found some interesting research that showed just how much these social buttons can help a site gain traffic. ABCNews reported that after adding the Facebook like button their site’s traffic increased by 190%. Similar to ABCNews, Gawker reported a 200% increase, and most impressively SportingNews.com reported an astonishing 500% increase in traffic. [br] [br]Google has provided a few tools called, “Rich Snippets” that you can add to your website in order to improve the look of your search results. Authorship, Reviews, Music, and Movie Listings are just a few of the snippets you can add to spice up your search results. You can see a full listing of snippets on the Google Webmaster page. [br] [br]
  4. Start a Newsletter/Mailing List: [br]Recently we decided to start our own newsletter as a way to share our best and most popular content with our followers. If you are looking for a great way to keep visitors returning to your site we suggest signing up for a nice mailing service (like MailChimp) and allowing your visitors to register for your e-mail newsletter. Your newsletters should include the titles of your best content and a brief summary of the content. When users click to read more they will automatically be taken to your website.

Best “Free” Ways Increase Traffic:

  1. Utilize Social Media: [br] A large portion of a successful website’s traffic should come directly from free social media sites like: Facebook, Twitter, Google+, Pinterest, LinkedIn, etc. You should create a profile for your website on each of these sites and work to grow your network of followers on each site. There are a variety of ways to grow the number of followers on your pages. Our favorite strategies include: inviting friends & family, interact on others’ pages, and hosting contests to gain more followers. [br] [br] You should regularly be sharing content from your website on as many social media sites as possible. If you really want to see rapid traffic growth you should be focused on creating content that is “Shareable” that could potentially go viral. Videos, research, case-studies, infographics, and e-books all had a strong track record in being “shared” by others. [br]
  2. Gain Strong Links From External Sites: [br] The best links you could possibly gain are received naturally from authority sites in your niche. We do not recommend purchasing links as a method to improve rankings because that directly violates Google’s guidelines; however, some “NoFollow” advertisement link purchases can help drive targeted traffic to your site. The best method to gaining links to your site is to create content that is so good others want to share it. [br] [br]
  3. Guest Blog Writing: [br]Often popular sites in your niche will allow for “Guest Blogging”. If done properly this can benefit you and the other site. The perfect scenario of Guest Blogging allows for you to create well-written and informative content that will help drive traffic to the other site; however, in the content you may naturally reference your website a few times which will also increase your traffic as well. [br] [br]
  4. Participate in Online Forums & Communities: [br]Again, this strategy is great because it can benefit everyone if used properly. If you register at a forum in your niche and help others within your expertise you not only help them but it also gives you a chance to share your website/brand. Following the rules of the community you should gain permission to place your website’s link into your profile page & forum signature. I often find that these forums/communities are great mediums to share and ask for feedback regarding new content.  [br] [br]
  5. Utilize Free Press Release Services: [br]Press releases have long been a way to make an announcement of some sort and gain media exposure to your brand. There are many press release services on the web, some that cost, and a few that are free. If you do not have a huge budget but still looking for great results I highly suggest promoting your announcement through a service like PRLog.org, Newsvine.com, or PitchEngine.com. [br] [br]
  6. Sharing Quality Videos on YouTube: [br] Millions of people turn to YouTube each day and not only to watch something funny or listen to music. For example, “How-To” videos are extremely popular as it allows experts to demonstrate a skill or knowledge with someone needing information in that area. Utilizing free video creators on your computer and a simple web cam or video camera you can create your own videos regarding topics in your expertise. Once you publish this to YouTube you can reference your site/brand in the video as well as the description.

Best “Paid” Ways to Increase Traffic:

  1. Pay-Per-Click Networks: [br]If you have a budget and looking for a quick way to bring in targeted customers you may want to turn to Pay-Per-Click networks. When you use these networks you agree to pay a set fee for every click/visitor the network sends you. Google Adwords is by far the largest and most used pay-per-click network; however, there are several others out there to choose from including but not limited to: Clicksor, Yahoo Advertising Solutions, DigitalPoint, and BidVertiser. [br] [br]
  2. Banner Advertising: [br]Another great way to increase branding and traffic to your website is to purchase banner advertising on sites related to your niche. My favorite banner advertisement network is BuySellAds; however, there are a few other good ones out there including: Adroll.com and BuyAds.com. [br] [br]
  3. Sponsored Reviews: [br]Sponsored reviews are another great way to increase traffic to your website. You can use these services to promote your website and brand to other visitors on the web. In order to follow Google Guidelines make sure you have the writers clearly label their posts as a “sponsored post” and use “nofollow” links. Two sponsored review services that have been around a while include: SponsoredReviews.com and Reviewme.com.  [br] [br]
  4. Sponsored Social Media Advertising: [br]Want to have celebrities or other popular companies promote you to their followers? There are now a few services out there that allow you to purchase a “Sponsor Tweet” or “Sponsored Post”. This is a great way to get some high profile notoriety to your website. Using a service like SponsorTweets.com or IZEA.com will not only increase your traffic but also will promote your Brand which should always be your goal. [br] [br]
  5. Direct Social Media Advertising: [br]Another great medium for advertising your website is on social media sites. Sites like Facebook, Twitter, and Instagram all have ways that you can buy advertisement on their network. If I am spending money for traffic I like to receive targeted visitors to my site and Facebook allows for VERY targeted advertising. [br] [br]
  6. Premium Press Release Services: [br] Previously I touched on how press release services can drive traffic to your site. There are free and paid services our there; however, if you are looking to get the most exposure to your announcement or news it is good to consider a premium press release service. The most widely known and best premium press release services are: PrWeb.com and BusinessWire.com.

Summary:

Driving quality traffic to your website should be a primary goal of all webmasters and business owners. When developing a long-term strategy to consistently increase website traffic you should focus on anything that promotes your brand as a whole. We encourage you to utilize the different methods outlined in this article if you want to see rapid growth in traffic to your site.

Currently we are working on a HUGE case study to show the effects these methods have on website traffic when combined. We will release our results in a few months; however, in the meanwhile if you enjoy this content please share it with others!

Also, the team at BestWebHostingGeek.com pay our bills from commissions earned from our site when someone signs up for web hosting. If you would like to help us out and also get a discount on hosting please consider purchasing or switching your web hosting provider to Bluehost. In our opinion Bluehost is the best web hosting provider in the world and everyday we put on reputation on the line promoting this great company. If you click on the banner below you will have a special $3.95 Bluehost promo rate enabled which will save you on your purchase and will also help us to continue offering our services and great content well into the future. Thanks for your help!!

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How to Setup a Website – Guide for Beginners (Video)

How to Setup a Website

Having a website and social media presence has become an absolute necessity in today’s day-in-age. Recently, our researchers put together an interesting infographic demonstrating the benefits of having a website.

The most common excuses for not having a website include:  Too Expensive, Too Complicated, Lack of Technical Abilities, etc. Although these are common beliefs it actually is quite easy and very affordable to start a website. There are many different ways to build a site and many different hosting providers; however, we wanted to create a guide for beginners that would take you step-by-step through the process.

If you follow our detailed guide you will be able to have a nice looking website online in a matter osf minute. The process of starting a website is actually quite similar to starting a blog; however, Bluehost offers a variety of free web design tools so today we will cover how to setup a site using Weebly. Time Magazine named Weebly one of the 50 Top websites on the internet and described the site builder as, a “website building tool for non-techies that offers a one-step process” for setting up a website.

(Video) Step-by-Step Guide to Creating a Website – Beginners Guide

How to Setup a Website – Step-by-Step Guide:

  • Step 1:  There are several hosting providers that you can use when creating a website.  BestWebHostingGeek.com outlines and reviews several different web hosting providers.  Our team of experts consider these to be (in our opinion) the best web hosting providers on the web.
  • Step 2:  Although the choice of host is ultimately up to you, we highly recommend using Bluehost! We have partnered with this great web hosting provider and are able to offer you an exclusive discount as a result. To enable this $3.95/month promo rate simple click on our exclusive Bluehost partner link. (partner link)
  • Step 3:  We wanted to be able to show you and walk you step-by-step through the process to eliminate all possible confusions and used Bluehost in our guides. Should you wish to follow along, we highly suggest you sign up for Bluehost hosting. After clicking on the Bluehost partner link above you will be taken to their website. Click on the big “Sign Up Now” button to start that process.
  • Step 4:  Under “I Need a Domain Name” you are welcome to create your own unique website name. This name can be anything ranging from your business name or a new brand name (ex. SocialCoaster.com). As long as the domain is available you may choose any name you wish. After doing so you may continue by hitting the “Next” button.
  • Step 5:  Fill out all the required account and billing information. Bluehost.com is one of the largest and most reputable companies on the internet and secures your private information so you can rest assured your confidential information is safe and protected. Hit the “Next” button to continue.

    Tip:  No need to pay for the extra upgrades. The basic $3.95/month hosting plan will give you everything you need.  Hopefully this tip will save you a bit of $$.

  • Step 6:  After completing this easy registration process Bluehost will e-mail your account details to the e-mail address that you used while registering. Please remember/write down your username and password. We will use this information to login in future steps.
  • Step 7:  After receiving your account information, visit Bluehost.com and click on the “Control Panel Login” button in the upper right hand corner. Once you click on this button you will have the opportunity to enter your unique username and password and then hit “Login“.
  • Step 8:   You have now successfully logged into your hosting account and are very close to having your new website online. At the top you will see a button that says, “Hosting“, please click that button. Your control panel will now be displayed and you simply need to click on the button that says, “Weebly” to begin building a website
  • Step 9:  Weebly designed their website builder in a way that people with no technology experience can build a site in a matter of minutes. Simply follow the on screen directions and custom the site as you wish and your site will automatically be added.
  • Step 10:  Once you finish completing your website you can share it with friends, family, and/or customers. Your site will be viewable on the domain name that you sign up with.

    Tip:  Building a website is fun and there are always ways new things you can add to your site. I highly recommend you dive right into the process and build your first site. Overtime you can make changes and improve your site as you continue to learn.

Summary:

As you can see it actually is very easy to create a website. If you follow our guide step-by-step you will have your site up and running in a matter of minutes.  Should you have no desire to create your own website and want to hire a top-notch web designer, I always recommend LouderThanWordsDesign.com!  Heather is one of the best designers I know and if you let her know that Jonathan Burdon sent you, she may even give you a small discount 😉

Also, don’t forget about our exclusive Bluehost partner link. (partner link). Clicking on this link will enable a discounted rate and will save you during this process.

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