How to Rank Well in Google (Infographic)

How to rank well in Google

The Google Penguin 2.0 update was released on or around March 22, 2013 and since this date many webmasters have really felt the sting of lost rankings in Google. It is now common to read articles with a title similar to, “Is SEO Dead?”. It is understandable that individuals are frustrated, concerned, or upset about ranking losses, after all, how well you rank in Google could potentially control your livelihood.

Personally, I do not think SEO (Search Engine Optimization) is dead at all; however, I do believe that the days of trying to cheat the system is over. For years website owners have been able to take low quality content, point a bunch of low quality links to that content, and suddenly achieve high rankings. Those days are over. In order to best optimize your website for Google the number one secret (and it really is not that big of a secret), is to follow the rules Google has provided us all in their Google Webmaster Guidelines.

It is always ironic to me that individuals will search hard for articles explaining how to improve rankings (like this one) before they will even take the time to read the Google Guidelines. I have seen some of my websites affected by Google’s Penguin and Panda Updates; however, instead of complaining I have started taking steps to correct the issue and make my website focused around my visitors. I can only hope in time I will be rewarded for following these rules.

Our distinguish research team have released a great infographic demonstrating some do’s and don’t if you want to rank well in Google. After the latest Penguin 2.0 update we wanted to provide you with some updated and relevant tips that could help you rank well in Google. Remember, achieving great rankings is a process that takes time, building a brand, etc. Do not grow impatient and give up, follow the rules exactly as outlined by Google and you will slowly start to see results.

How to Rank Well in Google (Infographic):

How to Rank Well in Google-01

Simple Rules to Follow to Improve Google Rankings:

  • Rule #1: Content is King. You have heard this many times but go ahead and let it sink in now. Sites that consistently produce quality and informative content will be rewarded in the long run. Content can include but not be limited to: Articles, Infographics, Videos, PDF files, Guides, etc.
  • Rule #2: Freshness. It is important to keep your website content “Fresh”. This can mean a couple of different things including: Regularly posting new quality content, Content should be relevant and up-to-date, and Content should be unique giving readers added value.
  • Rule #3: Unique Content. If someone else has already published the information you are about to publish what added value are you giving the internet? Google rewards those who give added value to everyone on the web.
  • Rule #4: Social Media. More-so now than ever social media plays a role in rankings. It is important to build a brand for your image and this requires a strong presence on sites like Google+, Facebook, and Twitter.
  • Rule #5: Free of Technical Errors. A site with fewer technical errors can be crawled more easily by Google, users can have a better experience on your site, and the site will be faster. Therefore, making sure your website is w3 compliant is very important.

Google Panda Victims:

If you fell victim to one of the Google Panda updates there are a few possible reasons. The Panda updates historically have related closely with site’s content; however, who you link to from your website could potentially be considered under the “panda” update. I will outline just a few reasons you may have been hit by the Google Panda Update in the past.

  • Reason #1: Thin Content. Too many websites in the past had very generically written articles that had little to no real substance. Your content should be rich and full of quality content.
  • Reason #2: Duplicate Pages to Target Keywords. If you are in a niche and have found yourself writing separate articles solely focused around the main keywords in the niche, you most likely were hit by the Panda update.
  • Reason #3: High Ad Ratio. If your website is cluttered with ads or promotions than it is obvious it is not centered around providing a great experience for your readers. Therefore, you will see a penalty.
  • Reason #4: Empty Webpages. Having short or low value-added content is not acceptable anymore.
  • Reason #5: Purchased Links. You should never spam your website with purchased links. If you do sell an advertisement spot to another business be sure to label it with the rel=”nofollow” tag and clearly let your readers know it is paid advertisement.

7 Important Things to Know:

There are several things you should have learned after the latest Google updates. Old techniques for getting rankings will no longer work to improve SERPS. Remember these seven tips when you begin working to improve your rankings in Google.

  • Tip #1: Bad Links = Counterproductive. In previous years individuals swould go out and try to purchase links from low quality sites, this will no longer work. The perfect link is one that you achieve naturally when someone enjoys your content.
  • Tip #2: Hackers Get Revealed. Google has found a way to identify sites that are used to hack, phish, or deceive internet users. Please do everyone on the internet a favor and make decisions that are ethically and morally correct.
  • Tip #3: Niche Authorities Get Better Rankings. Sites that focus on a specific niche and become an authority brand in that niche tend to rank higher in Google. It is important to work on building your brand/image and become an expert in your niche and Google will reward you for your efforts.
  • Tip #4: No more cliffhanging. You may be confused what we mean by “Cliffhanging” so I will try to explain. In the past website owners would attempt to deceive users with article titles, false meta descriptions, etc. Users would then click to read an article and be sadly disappointed that the site had nothing to do with what they were researching. Google has found a way to catch this so it is important to be honest and keep everything relevant to the information on your site.
  • Tip #5: No More Clustering in Google Serps. In the past website owners could attempt to take over multiple top spots in Google Search results. With the latest updates you will see far fewer results from the same site in the results for a specific keyword.
  • Tip #6: Multiple Languages are Affected. It is not only sites from your country being affected by Google’s changes, the changes are global.
  • Tip #7: Guest Blogging Effectiveness. After the initial Panda and Penguin updates many site owners turned to guest blogging to gain links back to their site. Unfortunately, like many techniques people found a way to abuse the guest blogging system; therefore, the lastest update has taken away some of the effectiveness of guest blogging articles. Sponsored/Advertising links should clearly be marked with rel=”nofollow” as previously mentioned.

Summary:

Our researchers have spent a great deal of time working to not only tell you but also visually show you how to rank well in Google and how things have changed over the past few years. The most important tip I can give you though if you wish to improve your rankings in Google is actually pretty simple, read and follow the guidelines set forth by Google.

How to Setup a Website – Guide for Beginners (Video)

How to Setup a Website

Having a website and social media presence has become an absolute necessity in today’s day-in-age. Recently, our researchers put together an interesting infographic demonstrating the benefits of having a website.

The most common excuses for not having a website include:  Too Expensive, Too Complicated, Lack of Technical Abilities, etc. Although these are common beliefs it actually is quite easy and very affordable to start a website. There are many different ways to build a site and many different hosting providers; however, we wanted to create a guide for beginners that would take you step-by-step through the process.

If you follow our detailed guide you will be able to have a nice looking website online in a matter osf minute. The process of starting a website is actually quite similar to starting a blog; however, Bluehost offers a variety of free web design tools so today we will cover how to setup a site using Weebly. Time Magazine named Weebly one of the 50 Top websites on the internet and described the site builder as, a “website building tool for non-techies that offers a one-step process” for setting up a website.

(Video) Step-by-Step Guide to Creating a Website – Beginners Guide

How to Setup a Website – Step-by-Step Guide:

  • Step 1:  There are several hosting providers that you can use when creating a website.  BestWebHostingGeek.com outlines and reviews several different web hosting providers.  Our team of experts consider these to be (in our opinion) the best web hosting providers on the web.
  • Step 2:  Although the choice of host is ultimately up to you, we highly recommend using Bluehost! We have partnered with this great web hosting provider and are able to offer you an exclusive discount as a result. To enable this $3.95/month promo rate simple click on our exclusive Bluehost partner link. (partner link)
  • Step 3:  We wanted to be able to show you and walk you step-by-step through the process to eliminate all possible confusions and used Bluehost in our guides. Should you wish to follow along, we highly suggest you sign up for Bluehost hosting. After clicking on the Bluehost partner link above you will be taken to their website. Click on the big “Sign Up Now” button to start that process.
  • Step 4:  Under “I Need a Domain Name” you are welcome to create your own unique website name. This name can be anything ranging from your business name or a new brand name (ex. SocialCoaster.com). As long as the domain is available you may choose any name you wish. After doing so you may continue by hitting the “Next” button.
  • Step 5:  Fill out all the required account and billing information. Bluehost.com is one of the largest and most reputable companies on the internet and secures your private information so you can rest assured your confidential information is safe and protected. Hit the “Next” button to continue.

    Tip:  No need to pay for the extra upgrades. The basic $3.95/month hosting plan will give you everything you need.  Hopefully this tip will save you a bit of $$.

  • Step 6:  After completing this easy registration process Bluehost will e-mail your account details to the e-mail address that you used while registering. Please remember/write down your username and password. We will use this information to login in future steps.
  • Step 7:  After receiving your account information, visit Bluehost.com and click on the “Control Panel Login” button in the upper right hand corner. Once you click on this button you will have the opportunity to enter your unique username and password and then hit “Login“.
  • Step 8:   You have now successfully logged into your hosting account and are very close to having your new website online. At the top you will see a button that says, “Hosting“, please click that button. Your control panel will now be displayed and you simply need to click on the button that says, “Weebly” to begin building a website
  • Step 9:  Weebly designed their website builder in a way that people with no technology experience can build a site in a matter of minutes. Simply follow the on screen directions and custom the site as you wish and your site will automatically be added.
  • Step 10:  Once you finish completing your website you can share it with friends, family, and/or customers. Your site will be viewable on the domain name that you sign up with.

    Tip:  Building a website is fun and there are always ways new things you can add to your site. I highly recommend you dive right into the process and build your first site. Overtime you can make changes and improve your site as you continue to learn.

Summary:

As you can see it actually is very easy to create a website. If you follow our guide step-by-step you will have your site up and running in a matter of minutes.  Should you have no desire to create your own website and want to hire a top-notch web designer, I always recommend LouderThanWordsDesign.com!  Heather is one of the best designers I know and if you let her know that Jonathan Burdon sent you, she may even give you a small discount 😉

Also, don’t forget about our exclusive Bluehost partner link. (partner link). Clicking on this link will enable a discounted rate and will save you during this process.

Bluehost - Start a Blog Today!
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How to Start a Blog: Step-by-Step Guide (Video)

Our team of researchers recently put together a nice graphic and some interesting data explaining why everyone should have a blog! The main points of the article were simple and clearly explains why every individual, business, and organization should have a blog and should be actively and regularly adding new content to it.

Despite some common misconceptions, starting a blog is actually extremely easy (you can have it set up in as little as 5 minutes). And it only takes about $3.95/month to start a blog that includes a personal domain name. It is easy, affordable, and most importantly it is actually quite fun to blog. We wanted to write a detailed step-by-step guide that walks you through the easy process of starting a blog… Following these simple instructions and you can have a blog up and running in a matter of minutes.

(Video) How to Start a Blog! – Guide for Beginners

Get Started Blogging – Follow These Simple Steps:

    • Step 1:  First we need to find a web hosting provider for our blog. There are several options on the web; however, not all are quality hosts and many hosts over-charge for their services. On the homepage of BestWebHostingGeek.com you will see 5 hosts on the sidebar. Our team of researchers consider these to be (in our opinion) the best web hosting providers available.
    • Step 2:  Although the hosting choice is really up to you we highly recommend using Bluehost! We personally use this host for our blog, they are reliable, very affordable, and make it EXTREMELY easy to start a wordpress blog using their 1-click install. We have partnered with this great hosting provider and are able to offer you an exclusive discount on their hosting. To enable this $3.95/month promo rate simple click on our exclusive Bluehost partner link. (partner link)
    • Step 3:  For the sake of making things easy we are going to walk you step-by-step through setting up a blog on Bluehost. After clicking on the Bluehost partner link above you will be taken to their website. Click on the big “Sign Up Now” button.
    • Step 4:  Under “I Need a Domain Name” play around, get creative, and choose a personal domain name for your site/blog. This name can be anything from your name or business name (ex. JonathanBurdon.com) or you can get creative and name it anything else that has not been taken. Continue by hitting the “Next” button.
    • Step 5:  Fill out all the required account and billing information. Bluehost.com is one of the largest and most reputable companies on the internet and secures your private information so you can rest assured your confidential information is safe and protected. Hit the “Next” button to continue.

      Tip: During this registration process you may see several boxes where they offer account upgrade options such as a ProPackage, Site-lock, Site Backup Pro, Search Engine Jumpstart, or Domain Whois Privacy. All of these things are optional and to save you money I would recommend you DO NOT purchase these upgrades. The basic $3.95/month hosting is VERY powerful and will work perfectly for your blog…  #SavingsTip

    • Step 6:  After completing this easy registration process Bluehost will e-mail your account details to the e-mail address that you used while registering. Please remember/write down your username and password. We will use this information to finish setting up your blog.
    • Step 7:  After receiving your account information, visit Bluehost.com and click on the “Control Panel Login” button in the upper right hand corner. You will now be able to enter your account username & password. Hit “Login” to continue.
    • Step 8:   Congrats you are now logged into your account and are very close to completing your blog install. At the top next to the home button you will see a button that says, “Hosting“, please click that button. Your control panel will now be displayed and you simply need to click on the button that says, “WordPress” to begin the install. You should hit the green “Start” a brand new install button.
    • Step 9:  During this simple install process you will be asked a series of basic questions, the default selections should suffice for setting up the blog. I would suggest clicking the “Show Advanced Options” button to change the blog title, username, and password.
    • Step 10:  The final step to installing WordPress on the server is to click on the green “Install Now” button. Be sure that you have checked the box next to, “I have read the terms and conditions of the GPLv2”.
    • Step 11:  Bluehost makes setting up your blog VERY easy. They automate all of the installation process, database installs, etc. You do not have to do any of this technical work, simply wait as Bluehost automatically installs WordPress. Wait until you see confirmation on the screen that the installation was complete. The screen will display your website URL, Login URL, Username, and Password. It is important that you write down or print this information so you can remember.

      Tip: You can now share your blog /website URL with others at any point.  It may be viewed at:  www.YourWebsite.com.

    • Step 12:  Congratulations… Within just a couple of minutes you now have successfully installed the WordPress blogging platform onto your server. Now you may automatically beginning working on your blog, adding new posts, etc. To begin working on the blog you simply need to access your admin panel. To do this [in your browser] visit your login URL  (ex.  www.YourWebsite.com/wp-admin). Type in your username and password to login.
    • Step 13:  Now that your blog is setup all you need to do is add new posts to your blog. From your admin panel simply click “Posts” and then “Add New” for each new post. Simply add a title to your post in the top box, add the content for you post in the larger box and when finished hit the blue “Publish” button.  As simple and as quick as that you have now began blogging.


      Tip:
      WordPress is a very user-friendly backend that makes blogging easy. Over time you can begin playing around with all of the amazing features of WordPress and can customize your blog. You may easy install WordPress themes & plugins to really add some spice to your blog. WordPress has developed their admin panel in a way that allows beginners to play around/adjust settings without risking messing up anything. So don’t be afraid to jump in and try new things!

Summary:

Our video tutorial and step-by-step guide covers in very specific details how to start a blog. The entire process is very easy and can be completed in as few as 5-minutes. If you are an individual, business, or organization and do not currently have a blog, I would strongly recommend you do so today. I promise you will not regret the decision!

Again, you have the freedom to choose any web hosting provider for your blog; however, our step-by-step guides are centered around our favorite host:  Bluehost (partner link)! Clicking on our exclusive partner link will enable an exclusive promo rate that will save you quite a bit of $ with this amazing host! If at any point after registering at Bluehost you would like additional help with your blog, simply call their amazing customer support at:  1.888.401.4678. They will be fast and eager to help you throughout this process.

Bluehost - Start a Blog Today!
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