In just a few years, the SEO world has changed immensely. Web masters use to be able to have knowledge to manipulate Google’s search rankings with mole like tactics. Now more disciplined, with greater expertise needed to make those clever moves that rise ones site to the top. Google’s change in direction will help it’s users find the information faster.
So I bet you are wondering how the SEO industry is evolving? Or what Google is striving to do with these changes?
The main function of google use to just be a search engine. It has now transformed into a lead consumer-facing and data oriented projects. This shift helps consumers who are in a more localized mode asking questions like, “where can I buy designer sunglasses in Miami.”
Manipulation and trickery was a thing of the past. Instead of the main focus being on page ranks, links and keywords Google has shifted towards brand building and high quality content. As a result, both having a brand and high quality content working simultaneously together are needed to ascend to the top of Google’s rankings.
Consumers want answers now and Google Now is just that. Google Now will give Apple’s mobile voice search (Siri) a run for its money. With a completely different mindset Google Now uses Geolocation, search history, preferences and also recent product activity you have searched. It will produce weather reports to your new destination, search your calendar for reminders and also give you birthday reminders.
Links have always been used even before any SEO was around. Although, Google may be tweaking its algorithms on inbound links to have lower value it doesn’t mean that they are totally irrelevant. Many people tried to use other websites in the past before SEO even existed. If users weren’t finding your website via google how else are they finding it? They could have found it on Facebook or twitter or a blog, for that matter, even when they were walking down the street and saw it in the non cyber world. All of these cases have brought individuals to sites in the past. What is stopping them from continuing to come to your site from these links now? If you guess nothing, you are correct.
All in all, it is important to focus on your product as this is what consumers are after. With a quality product comes great content to be produced. The present is that Google’s strategy continues in the direction of encouraging quality content and branding, however it is an ever-changing game and who knows what the next major change will be.
To establish your own website and begin to implement these stratgies please visit www.alreadyhosted.com to see web hosting reviews/tips and tricks for getting your site to the top.
Every website and/or business owner share a common goal of increasing traffic to their website. I’m not talking about [junk] traffic that can easily be achieved by paying some “traffic-sales” company. I am referring to QUALITY traffic.
We spent a LOT of time on this article trying to provide you with a huge list of strategies. Gladly we put our reputation on the line saying that if you utilize a combination of our suggested methods you will witness a HUGE growth in traffic.
BEFORE WE GET STARTED: It is important to understand that the internet is rapidly changing. If your goal is to achieve long-term/reliable increases of traffic to your website, you should pay close attention to this next VERY important piece of advice.
*Increasing traffic requires a special kind of mindset! To properly achieve this goal you must always have the mindset of growing and increasing your Brand. I would highly recommend staying away from any traffic schemes that do not promote your businesses’ brand in any way.
“The goal of all successful sites should be to drastically increase traffic for a long, reliable, and sustainable period of time. To achieve this you must dedicate all of your time, efforts, and resources towards building a quality and recognizable Brand. Having a memorable website name and logo plays an essential role in long-term Brand recognition.”
The team at BestWebHostingGeek.com wanted to provide you with a quick & detailed visual outlining the different ways to increase traffic to your website. The infographic below will give you a full outline of what we believe to be the most effective strategies. Below the infographic we will touch on each method in greater detail.
(Infographic) Proven Strategies to Increase Traffic to Your Website:
There are essentially three different places that you should turn to if you wish to rapidly increase traffic to your site. First, you should focus on on-site steps that will help prepare your site for success. Next, you should turn two the remaining two off-site methods (free & paid). We have broken down each category further in order to provide you with a complete guide to achieving website growth.
Essential On-Page Strategies:
Regularly Publish Content:[br]The most important thing you should be doing if you wish to increase your traffic is give others a reason to want to visit your site. You should be regularly writing content related to your niche (expertise). When you publish content on your site there are a few things that you should keep-in-mind. All of the content should be original, it should be well written (little to no errors), should be informative, and most importantly you should ask yourself if the content adds value to the internet. [br] [br]Every successful website should have a blog and be actively publishing on it. Research clearly shows a link between actively blogging and traffic increases to websites. We’ve outlined the simple steps to creating a blog in a previous article. Take the time to publish only QUALITY content. I would rather publish one well researched article than five low quality ones. [br] [br]
Optimize Website For Search Engines: [br]In order to optimize your website for search engines it is important to understand exactly what they want and don’t want. Google is the largest search engine and their rules should be your primary focus.[br] [br]In order to give you a clear understanding as to how you should operate if you wish to receive traffic from Google, the company has written several documents called: Webmaster Guidelines.[br] [br]Reading Google’s guidelines is essential if your desire is to increase traffic through natural search; however, many website owners fail to even take the time to read this important document. Our research team decided to ask 50 random webmasters if they have ever read the document provided by Google. To our surprise only 26% of those interviewed claim to have read the entire set of guidelines.[br] [br]There are a few easy steps that you can focus on immediately to optimize your website. First, you should use accurate and descriptive Titles to describe your pages and content. NEVER use short or misleading titles. Next, when you add tags to posts please make sure the tags accurately describe the content in the post. The purpose of tags are to help users find content thus [like the Titles] should be very descriptive. Another great way to optimize your site is to make sure you have a clean permalink structure. For example, a website with the following structure “www.yoursite.com/post-about-you/” is much more clean than “www.yoursite.com/493/434234/ga3/post/about/23493.php”. If you are using a service like WordPress they make it extremely easy to adjust your permalinks. Lastly, you should take the time to make sure your website is fast. In the past Google has admitted that speed plays a role in their rankings and that website’s should be fast in order to improve user-experience. There are many way you can speed up your site and so far the best free tool that I have seen to help with this process is called, “GTMetrix“. [br] [br]
Incorporate Social Tools: [br]I have always heard the saying, “The best advertisement is word-of-mouth”. As a website owner you should make it as easy as possible for your readers to share your site and content with others. Most popular search engines have tools & widgets that you can place on your site to allow users to share your content. The most popular among them all are Facebook, Google+, Twitter, Pinterest, and LinkedIn buttons. [br] [br]We found some interesting research that showed just how much these social buttons can help a site gain traffic. ABCNews reported that after adding the Facebook like button their site’s traffic increased by 190%. Similar to ABCNews, Gawker reported a 200% increase, and most impressively SportingNews.com reported an astonishing 500% increase in traffic. [br] [br]Google has provided a few tools called, “Rich Snippets” that you can add to your website in order to improve the look of your search results. Authorship, Reviews, Music, and Movie Listings are just a few of the snippets you can add to spice up your search results. You can see a full listing of snippets on the Google Webmaster page. [br] [br]
Start a Newsletter/Mailing List: [br]Recently we decided to start our own newsletter as a way to share our best and most popular content with our followers. If you are looking for a great way to keep visitors returning to your site we suggest signing up for a nice mailing service (like MailChimp) and allowing your visitors to register for your e-mail newsletter. Your newsletters should include the titles of your best content and a brief summary of the content. When users click to read more they will automatically be taken to your website.
Best “Free” Ways Increase Traffic:
Utilize Social Media: [br] A large portion of a successful website’s traffic should come directly from free social media sites like: Facebook, Twitter, Google+, Pinterest, LinkedIn, etc. You should create a profile for your website on each of these sites and work to grow your network of followers on each site. There are a variety of ways to grow the number of followers on your pages. Our favorite strategies include: inviting friends & family, interact on others’ pages, and hosting contests to gain more followers. [br] [br] You should regularly be sharing content from your website on as many social media sites as possible. If you really want to see rapid traffic growth you should be focused on creating content that is “Shareable” that could potentially go viral. Videos, research, case-studies, infographics, and e-books all had a strong track record in being “shared” by others. [br]
Gain Strong Links From External Sites: [br] The best links you could possibly gain are received naturally from authority sites in your niche. We do not recommend purchasing links as a method to improve rankings because that directly violates Google’s guidelines; however, some “NoFollow” advertisement link purchases can help drive targeted traffic to your site. The best method to gaining links to your site is to create content that is so good others want to share it. [br] [br]
Guest Blog Writing: [br]Often popular sites in your niche will allow for “Guest Blogging”. If done properly this can benefit you and the other site. The perfect scenario of Guest Blogging allows for you to create well-written and informative content that will help drive traffic to the other site; however, in the content you may naturally reference your website a few times which will also increase your traffic as well. [br] [br]
Participate in Online Forums & Communities: [br]Again, this strategy is great because it can benefit everyone if used properly. If you register at a forum in your niche and help others within your expertise you not only help them but it also gives you a chance to share your website/brand. Following the rules of the community you should gain permission to place your website’s link into your profile page & forum signature. I often find that these forums/communities are great mediums to share and ask for feedback regarding new content. [br] [br]
Utilize Free Press Release Services: [br]Press releases have long been a way to make an announcement of some sort and gain media exposure to your brand. There are many press release services on the web, some that cost, and a few that are free. If you do not have a huge budget but still looking for great results I highly suggest promoting your announcement through a service like PRLog.org, Newsvine.com, or PitchEngine.com. [br] [br]
Sharing Quality Videos on YouTube: [br] Millions of people turn to YouTube each day and not only to watch something funny or listen to music. For example, “How-To” videos are extremely popular as it allows experts to demonstrate a skill or knowledge with someone needing information in that area. Utilizing free video creators on your computer and a simple web cam or video camera you can create your own videos regarding topics in your expertise. Once you publish this to YouTube you can reference your site/brand in the video as well as the description.
Best “Paid” Ways to Increase Traffic:
Pay-Per-Click Networks: [br]If you have a budget and looking for a quick way to bring in targeted customers you may want to turn to Pay-Per-Click networks. When you use these networks you agree to pay a set fee for every click/visitor the network sends you. Google Adwords is by far the largest and most used pay-per-click network; however, there are several others out there to choose from including but not limited to: Clicksor, Yahoo Advertising Solutions, DigitalPoint, and BidVertiser. [br] [br]
Banner Advertising: [br]Another great way to increase branding and traffic to your website is to purchase banner advertising on sites related to your niche. My favorite banner advertisement network is BuySellAds; however, there are a few other good ones out there including: Adroll.com and BuyAds.com. [br] [br]
Sponsored Reviews: [br]Sponsored reviews are another great way to increase traffic to your website. You can use these services to promote your website and brand to other visitors on the web. In order to follow Google Guidelines make sure you have the writers clearly label their posts as a “sponsored post” and use “nofollow” links. Two sponsored review services that have been around a while include: SponsoredReviews.com and Reviewme.com. [br] [br]
Sponsored Social Media Advertising: [br]Want to have celebrities or other popular companies promote you to their followers? There are now a few services out there that allow you to purchase a “Sponsor Tweet” or “Sponsored Post”. This is a great way to get some high profile notoriety to your website. Using a service like SponsorTweets.com or IZEA.com will not only increase your traffic but also will promote your Brand which should always be your goal. [br] [br]
Direct Social Media Advertising: [br]Another great medium for advertising your website is on social media sites. Sites like Facebook, Twitter, and Instagram all have ways that you can buy advertisement on their network. If I am spending money for traffic I like to receive targeted visitors to my site and Facebook allows for VERY targeted advertising. [br] [br]
Premium Press Release Services: [br] Previously I touched on how press release services can drive traffic to your site. There are free and paid services our there; however, if you are looking to get the most exposure to your announcement or news it is good to consider a premium press release service. The most widely known and best premium press release services are: PrWeb.com and BusinessWire.com.
Driving quality traffic to your website should be a primary goal of all webmasters and business owners. When developing a long-term strategy to consistently increase website traffic you should focus on anything that promotes your brand as a whole. We encourage you to utilize the different methods outlined in this article if you want to see rapid growth in traffic to your site.
Currently we are working on a HUGE case study to show the effects these methods have on website traffic when combined. We will release our results in a few months; however, in the meanwhile if you enjoy this content please share it with others!
Also, the team at BestWebHostingGeek.com pay our bills from commissions earned from our site when someone signs up for web hosting. If you would like to help us out and also get a discount on hosting please consider purchasing or switching your web hosting provider to Bluehost. In our opinion Bluehost is the best web hosting provider in the world and everyday we put on reputation on the line promoting this great company. If you click on the banner below you will have a special $3.95 Bluehost promo rate enabled which will save you on your purchase and will also help us to continue offering our services and great content well into the future. Thanks for your help!!
WordPress is the most powerful Content Management System (CMS) in the world. In fact, the popular platform is used not only to create blogs but also widely used to create a website. Over 100,000 new WordPress sites are created each day making it the most popular CMS platform ever made.
Out of all the popular content management systems available Wordpress overwhelmingly owns a majority of the market share. Take a look at these astonishing numbers that our researchers uncovered.
Popular Content Management Systems – Market Share:
WordPress ( 58%)
Joomla ( 10.2%)
These statistics (first reported by W3Techs) show that overwhelmingly WordPress is the website design platform of choice for millions across the web. Personally, I believe WordPress’s dominance can be closely correlated with how easy it is to use and how nice of sites can be produced. BestWebHostingGeek.com, is just one of many sites we own that are completely built using WordPress. In a previous article we showed readers how to easily install WordPress using Bluehost, to follow up we decided to release an infographic that explains the different features and functionalities of WordPress. Take a look.
How to Use Wordress (Infographic):
How to Use WordPress – Features & Functionalities:
Our talented graphic design team put together this awesome infographic that gives an organized and clear visual breakdown of the features and functions of WordPress. The graphic can serve as a valuable resource to anyone new to WordPress.
Typically once you install WordPress on your hosting account you can log into your account/admin panel by visiting: “www.YourSiteName.com/wp-admin”. Once you login as an administrator you will see a variety of tabs on the left sidebar. These tabs give you complete control over your entire website or blog. I will discuss each tab in detail below so you can understand each function’s role.
Posts: The “Posts” tab is broken down into three sections: Add New, Categories, and Tags.[br][br]The “Add New” button allows you to create and publish new dynamic content to your website or blog. Often owners use “posts” to publish articles, rich content, news, promotions, etc.[br][br] The “Categories” button allows you to organize and structure your posts by their type. For example, if you have a website about cars you may wish to organize posts into categories by car brands. [br][br]The “Tags” section allows you to assign certain keywords to posts. The keywords should accurately describe the content within the post and is used to help readers search for content about a certain keyword.[br][br]
Media: The media tab allows you to view and edit media documents that can be embedded into your posts and/or pages. Currently there are four categories of accepted media including: Images, Documents, Audio, and Video.[br][br]
Links: The links area gives you complete control over the links that you wish to link to from your website. You can organize links into categories and add them into your site’s sidebar using widgets.[br][br]
Pages: Pages are very similar to posts in functionality; however, pages are used more for static pages. It is common for pages like the Homepage, About Us, Contact Us, etc. to be build as pages because the content is more static and rarely will be changed.[br][br]
Comments: From this category you can approve, edit, approve, disapprove and administer comments left on your blog by your visitors. Often times many of your comments will be left from spam-bots so be sure to review each comment before approving. You may also consider downloading a free comments filtering pluggin from the pluggin section.[br][br]
Appearance: The appearance section is perhaps one of the more important sections within WordPress and what sets it apart from other content management systems. With WordPress you can easily control the look and functionality of your site by utilizing themes and widgets. I will outline the different sub-categories within the appearance section below.[br][br]Themes: In my opinion one of the coolest features of WordPress is the ability to easily change the look and feel of your site INSTANTLY without having to change any of your content. Simply search for and install the WordPress theme of your choice.[br][br]Widgets: Widgets allow you to drag and drop a variety of cool features and functionalities into your website’s sidebar.[br][br]Menu: This section allows you to easily control the link navigational structure of your website.[br][br]Background: Want to change the background of your website? Simply upload your desired background image here.[br][br]Editor: Manually edit and update the PHP code for your website. This will give you 100% control over your website/blog’s appearance; however, I only recommend adjusting code if you consider yourself an advanced user of WordPress.[br][br]
Pluggins: There are literally thousands of WordPress pluggins available to you for free. From the Pluggins tab you can search for and install pluggins into your website. Pluggins are awesome because they allow you to incorporate advanced features and functionality into your website without having to manually code them.[br][br]
Users: The users section will display a complete list of all of your site’s registered members. You can add, edit, or delete members and assign certain permissions to each user. For example, you can make a specific user an administer, subscriber, guest blogger, etc.[br][br]
Tools: This tab includes a variety of tools that you can use for your website. Sometimes when you download a pluggin the settings for the pluggin can be control within the “tools” area or within the “settings” area.[br][br]
Settings: This is another VERY important tab and you should take the time to manually click on every button within this section and review each setting. You can manually control all of your website’s settings including but not limited to: Page Title, Description, Permissions, Permalink Structure, and much more. Often when you download a WordPress pluggin you will need to control its settings from this area.
How to Create a Post or Page on WordPress:
In order to get content on your blog or website it is important to add quality content over time. If you look at the bottom of the infographic (above) you will see a demonstration of the add post/page section and an outline of its features.
The first (top) box is where you will enter the title/name for your page or post. The name should directly and accurately describe the content in which the post with cover.
The second (large) box directly below the title box is where you will enter your website’s content. There are a variety of tools and buttons that you can use to control the look and feel of your content. The functionality is actually very similar to most word processors; therefore, very easy to use.
On the right sidebar you have the ability to select/add categories for the specific post. Again, these categories are important because they allow you to organize your website’s content.
Directly below the categories section you will find the “Tags” section. In this area you will type words and phases that describe the content on your page or post. These words will help users locate articles about a specific topic later on.
Finally, on the top of the right sidebar you will see a button that says, “Publish”. After you finish typing your page or post content simply hit this publish button and it will automatically add the content to your website for users to read.
WordPress is the most powerful and most used content management system in the world. The layout of the admin area makes it extremely easy to customize your site’s look and content. We hope this article and infographic will serve as a great reference to you while you are learning how to use WordPress.
If you have not yet purchased web hosting or installed WordPress, we highly recommend Bluehost! Bluehost makes it extremely easy to install WordPress and when you click on our exclusive promo link you will receive a special $3.95/month promo discount on hosting. Simply click on the advertisement banner below to enable the discount.
In the lastest series of posts we have attempted to explain (using a great deal of research) why it is extremely important for businesses and individuals to have an online presence. This may include but not be limited to: Websites, Blogs, Facebook Page, Twitter Account, etc.
Our team of researchers came up with some interesting facts when researching for our article about the Benefits of Websites and Social Media Use for Businesses. This interesting information discussed how websites give business owners greater control over customer feedback which is VITAL to maintain positive branding.
When looking at these facts I started flashing back to my college days when I wrote a research paper on How Social Media and Blogging Affect the Way an Organization Handles Customer Feedback. I started digging around and I actually found the old paper.
This was written several years ago and there are a few gramatical and spelling errors throughout and I apologize for that; however, I decided to go ahead and post on here since this information is very informative and relavant to the content we have been discussing.
I believe any business owner struggling to see the importance of online marketing should read this paper. It includes many real-life stories (both good and bad) about how organizations have been affected by Blogging and Social Media.
Click to Download Research Paper (.PDF)
Interested in having better control over your image/brand? Creating a blog is the fastest, easiest, and most affordable way to do this (as you can see in our research). We recently wrote an article with a video that explained how you can create a blog in literally a matter of minutes. We encourage you to check it out!
Our team of researchers recently put together a nice graphic and some interesting data explaining why everyone should have a blog! The main points of the article were simple and clearly explains why every individual, business, and organization should have a blog and should be actively and regularly adding new content to it.
Despite some common misconceptions, starting a blog is actually extremely easy (you can have it set up in as little as 5 minutes). And it only takes about $3.95/month to start a blog that includes a personal domain name. It is easy, affordable, and most importantly it is actually quite fun to blog. We wanted to write a detailed step-by-step guide that walks you through the easy process of starting a blog… Following these simple instructions and you can have a blog up and running in a matter of minutes.
Step 1: First we need to find a web hosting provider for our blog. There are several options on the web; however, not all are quality hosts and many hosts over-charge for their services. On the homepage of BestWebHostingGeek.com you will see 5hosts on the sidebar. Our team of researchers consider these to be (in our opinion) the best web hosting providers available.
Step 2: Although the hosting choice is really up to you we highly recommend using Bluehost! We personally use this host for our blog, they are reliable, very affordable, and make it EXTREMELY easy to start a wordpress blog using their 1-click install. We have partnered with this great hosting provider and are able to offer you an exclusive discount on their hosting. To enable this $3.95/month promo rate simple click on our exclusive Bluehost partner link. (partner link)
Step 3: For the sake of making things easy we are going to walk you step-by-step through setting up a blog on Bluehost. After clicking on the Bluehost partner link above you will be taken to their website. Click on the big “Sign Up Now” button.
Step 4: Under “I Need a Domain Name” play around, get creative, and choose a personal domain name for your site/blog. This name can be anything from your name or business name (ex. JonathanBurdon.com) or you can get creative and name it anything else that has not been taken. Continue by hitting the “Next” button.
Step 5: Fill out all the required account and billing information. Bluehost.com is one of the largest and most reputable companies on the internet and secures your private information so you can rest assured your confidential information is safe and protected. Hit the “Next” button to continue.
Tip: During this registration process you may see several boxes where they offer account upgrade options such as a ProPackage, Site-lock, Site Backup Pro, Search Engine Jumpstart, or Domain Whois Privacy. All of these things are optional and to save you money I would recommend you DO NOT purchase these upgrades. The basic $3.95/month hosting is VERY powerful and will work perfectly for your blog… #SavingsTip
Step 6: After completing this easy registration process Bluehost will e-mail your account details to the e-mail address that you used while registering. Please remember/write down your username and password. We will use this information to finish setting up your blog.
Step 7: After receiving your account information, visit Bluehost.com and click on the “Control Panel Login” button in the upper right hand corner. You will now be able to enter your account username & password. Hit “Login” to continue.
Step 8: Congrats you are now logged into your account and are very close to completing your blog install. At the top next to the home button you will see a button that says, “Hosting“, please click that button. Your control panel will now be displayed and you simply need to click on the button that says, “WordPress” to begin the install. You should hit the green “Start” a brand new install button.
Step 9: During this simple install process you will be asked a series of basic questions, the default selections should suffice for setting up the blog. I would suggest clicking the “Show Advanced Options” button to change the blog title, username, and password.
Step 10: The final step to installing WordPress on the server is to click on the green “Install Now” button. Be sure that you have checked the box next to, “I have read the terms and conditions of the GPLv2”.
Step 11: Bluehost makes setting up your blog VERY easy. They automate all of the installation process, database installs, etc. You do not have to do any of this technical work, simply wait as Bluehost automatically installs WordPress. Wait until you see confirmation on the screen that the installation was complete. The screen will display your website URL, Login URL, Username, and Password. It is important that you write down or print this information so you can remember.
Tip: You can now share your blog /website URL with others at any point. It may be viewed at: www.YourWebsite.com.
Step 12: Congratulations… Within just a couple of minutes you now have successfully installed the WordPress blogging platform onto your server. Now you may automatically beginning working on your blog, adding new posts, etc. To begin working on the blog you simply need to access your admin panel. To do this [in your browser] visit your login URL (ex. www.YourWebsite.com/wp-admin). Type in your username and password to login.
Step 13: Now that your blog is setup all you need to do is add new posts to your blog. From your admin panel simply click “Posts” and then “Add New” for each new post. Simply add a title to your post in the top box, add the content for you post in the larger box and when finished hit the blue “Publish” button. As simple and as quick as that you have now began blogging.
Tip: WordPress is a very user-friendly backend that makes blogging easy. Over time you can begin playing around with all of the amazing features of WordPress and can customize your blog. You may easy install WordPress themes & plugins to really add some spice to your blog. WordPress has developed their admin panel in a way that allows beginners to play around/adjust settings without risking messing up anything. So don’t be afraid to jump in and try new things!
Our video tutorial and step-by-step guide covers in very specific details how to start a blog. The entire process is very easy and can be completed in as few as 5-minutes. If you are an individual, business, or organization and do not currently have a blog, I would strongly recommend you do so today. I promise you will not regret the decision!
Again, you have the freedom to choose any web hosting provider for your blog; however, our step-by-step guides are centered around our favorite host: Bluehost (partner link)! Clicking on our exclusive partner link will enable an exclusive promo rate that will save you quite a bit of $ with this amazing host! If at any point after registering at Bluehost you would like additional help with your blog, simply call their amazing customer support at: 1.888.401.4678. They will be fast and eager to help you throughout this process.
We firmly believe that blogging is something that every individual person, business, organization, and pet should be doing… Ok, maybe not pet.. But if you fall in in one of the other three categories and are not consistently blogging, you are falling short marketing yourself. If you have not already started a blog we highly recommend that you do so immediately. (Yes, as soon as you finish this article!)
The fact is, most people and business professionals have this deep down assumption that starting a blog is going to be challenging when in reality that could not be more false. In fact, you can have one up and running in just a couple of minutes! We produced a simple video that walks you step-by-step through the easy process of starting a blog, our article , “HowtoStartBlogging” will help you started online in a matter of minutes!
Why You Need to Be Blogging:
Let’s face it… The world is changing… And as the old saying goes… Adapt or Die! It does not matter who you are, what field of business you are in, or how successful you have been in the past.. If you are not adapting to the times you are going to fall short. Now that blogging has grown popular you no longer need to spend thousands of dollars on fancy web design, most customers are content reading a simple/regularly updated blog. It is all about marketing… Any everyone and everything needs marketing! If you are an individual, you need to use a blog to positively market your life… You may not believe me, but I guarantee you that no matter who you are or where you are from, at one point or another SOMEONE has Google’ed you! A blog is an easy way to control your image and allow others to participate in your life. For example, my personal blog JonathanBurdon.com normally receives over 10 visits per day (and climbing). I never would have dreamt that anyone would be looking me up, much less 10+ individuals per day! This proves why it is important to control your image and share your personal thoughts on something as simple as a blog.
Now businesses & organizations are a completely different story! It is a 100% must that these groups have a blog. This is a way to communicate directly with the people who pay your bills… Your customers! Businesses can share ideas, get input, talk about new products, spread promotions, and interact with their customers. When I am looking for a business to hire, no matter what for: HVAC, legal, pluming realtor, whatever… I am going to go online, research all the options in the area and most likely will choose the one that had the best online relationship with customers.. It is a sad truth but this is what most people do.. Times are changing… If you do not adapt your business will fail… This would be a shame considering how easy it is to start a blog, and how cheap it is to get started!
Side note: If you the type of person who has a hard time accepting change or adapting, do yourself a huge favor and read the book, “Who Moved My Cheese” … Doing so will change your life and/or save your business! (It is an easy read).
Let’s Get to the Interesting Facts:
BestWebHostingGeeks.com sent our researchers out to grab some interesting facts about blogs and blogging and they came up with some cool stuff and a pretty amazing infographic... If you are tired of reading this article, it is now ok to skip on to the image below and read the summary! Otherwise, if you are as intrigued as I hope you are… I will outline some of the findings.
Fact #1: There are over 152,000,000 blogs on the Internet. (That is a very big number)
Fact #2: The number of blogs be created is increasing drastically due to the importance of doing so.. In fact, a blog is being created somewhere in the world every 1/2 of a second! That turns out to be over 63 new million blogs created each year. If one of these isn’t own by you, someone else is snatching business from you.
Fact #3: People read blogs more than once a day… This is not the case with every website. In my opinion, this is why having a blog is a great starting point and should be top priority! The idea is to keep customers coming back regularly.
Fact #4: As you can see from the graphic, blogs play a HUGE role in purchase decisions. This includes discovering products, reviewing products, comparing products, etc.
Fact #5: Businesses that blog at least 20 times in a given month generate 5 times as much traffic than those who blog fewer than 4 times a month. It is not only important to blog but to really excel a business or individual should blog regularly! I always recommend 1 per day at a minimum when I am consulting.
Fact #6: Businesses/Companies/Organizations that have 51 quality blog articles experience a 77% lift in median monthly sales… This fact alone should be very eye opening!
Fact #7: Morning is the time when most blog “reading” takes place. This means what you write can influence people’s decisions and thoughts for the entire day!
Fact #8: This is a major fact… People openly and public share blog articles that they find interesting or informative. When people share your posts you get added exposure, which can result in many positive outcomes!
Check out this awesome infographic put together by our team of researchers:
By now you should see the importance of having a blog no matter if you are an individual, business, or organization. Don’t be discouraged thinking it is too hard to get started because it is actually VERY EASY! No matter how young/old or technologically advanced you are, you can have your own blog up and running in a matter of minutes… If you need help getting started, simply read our step-by-step guide (with video) on how to start a blog!